Springster
Springster meets girls where they are - online and on social media - to offer a private space for girls to grow their knowledge and confidence. The mobile platform has a worldwide reach of 12.7 million unique users. It equips marginalised and vulnerable girls with online content that helps empower them with the knowledge and confidence to make informed decisions.
The brief was to create a range of animated and static illustrations to be used in safe spaces online and on social media - that acted as conversation starters about topics like puberty, education, money management, mental health, sex, STIs and relationships. Through partnerships with Facebook and KaiOS.
Social Media Animations
An animated loop for Springsters channel to create awareness around the decisions young women face when it comes to their bodies and sexual health.
In support of a campaign by Springsters called ‘SyncSisters’ this particular post was created to open up conversation surrounding the taboo subject of female periods.
Special thanks
Client Girl Effect
Brand Director Laura Baines
Designer/ Illustrator Sam Marshall