NHS Covid-19 Vaccine

In March 2020 the UK experienced the outbreak of the viral pandemic known as Covid-19. In response the NHS quickly launched a vaccine roll out along with government guidelines to inform and protect the public.

The campaign named ‘Hope’ was designed by Mullen Lowe. The brief was to use the existing brand guidelines and assets to create a range of executions that were clear and easily legible in their communication and consistent with the campaign look and feel.

NHS Vaccine Record Card

‘Hope’ Campaign

During the launch of the campaign I was responsible for creating digital assets such as an animated looping screen that displayed on the BT Tower, briefing packs that were distributed nationally to GP’s with information about commonly asked questions and also how to activate the branded assets within the toolkit. I also designed the Covid-19 Vaccine Record Card that was handed out after every vaccine to log the administration and vaccine details.