Mvmnt
Powered by AI and Motion-tracking technology, Mvmnt is a free app that works with Sky Glass TVs to provide a gym experience at home, it uses body-tracking technology to count reps, analyse form, and provide real-time feedback all from the comfort of your lounge.
I worked alongside WithU and Sky Creative to create a brand illustration style for Mvmnt that would inspire anyone with a passion for fitness but limited time for the gym to keep their fitness journey moving forward.
The Challenge
The brief was to create a series of illustrated tiles to be used on the Mvmnt app to categorise movements - they needed to be bright energetic visuals that utilised the vivd brand colour palette. Capturing a sense of dynamism and flow with interesting compositions and bursting with energy. It was important that each ‘movement category’ was distinguishable and clearly identified the category with title’s such as; Short on time, Runners strength and All about glutes.
Special thanks
Client
Brand Lead Claire Oswald-Wilson
Marketing Manager Georgia Lidzey-Watson
Creative
Illustrator Sam Marshall