One in five Ethiopian girls don’t have any friends. Yegna is Girl Effects multi-platform youth brand based in Ethiopia. Yegna which means ‘ours’ in Amharic is built to encourage girls to overcome adversity by forging meaningful friendships. It tackles these issues through its radio show, drama and talk show.

As part of a small in house creative team we were briefed to work in country to create billboards and promotional material for the Ethiopian launch of the Yegna film.